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Client Relationship Development

One of the core objectives of any business is maintaining a strong client base. Here at AWD we believe that client relationship development and networking is incredibly important for maintaining your client base and is undoubtedly the most cost-effective form of marketing that exists. Even in this day and age, ‘Word of Mouth’ still plays a huge factor in a business’s success. What your clientele thinks of your company will be passed on to their friends and family who will decide whether to work with yourself based off the original customers opinion. This is just one of the many reasons why developing a secure relationship with a customer can benefit your business and in turn lead to growth and success. It is important to remember that new business doesn’t always mean a new customer and that each happy customer can steer dozens your way just down the recommendations they make.


Client relationship management is incredibly important when it comes to generating revenue, loyalty and reputation for your business. All three of these aspects can be easily influenced by the clients that you are involved with, and it is important that relationships go beyond a conference call. Having a good client relations is a great way to build a long-lasting network of people that care about your business too.

Here at AWD, we will work closely with you to put together a programme that ticks all of yours and your clients’ boxes. We want the event to be as beneficial as possible for all involved, and if the primary purpose of the event is to build a stronger bond with your client – we’ll make sure that happens. Whether it’s a high-end three-course dinner at a restaurant or an activity-filled weekend away, we will put together a bespoke trip that meets all of the requirements you are looking for, and at extremely competitive prices too.

All of the events and trips that we can offer with our client relationship development programmes vary in their budgets, lengths and targeted participants. We will make sure that the event we have planned and decided on will be enjoyed by everyone involved, and will represent everything that you and your company stands for. Everyone is looked after and catered for on the trips and our staff will work hard to create a friendly and relaxed environment so that you can focus on getting to know your clients. Our programmes are memorable, exciting and incredibly versatile, so you can rest easy knowing we’ll be able to create the perfect trip for you and your clients to take part in.


Our client relationship development programme consists of specialised techniques that will aid you in building effective relations with clients. One very important aspect is always going above and beyond for your customers. This is a priority at AWD and is at the heart of everything we do. Having assisted clients in this area with many successful, unique and exciting events over the last 20 years, we believe our client relationship development programme cannot only add value to your business but increases its reputation and social status.

However much your relationship with a client will be of a personal nature it is important to ensure you recognise them as a person as well.  This relationship will vary on the basis of your industry, clientele type and the individual’s personality but is necessary to see them as more than just a ‘pay check’.

AWD can aid you in meeting your customers’ expectations and increase the number of retained customers if our programme is put to use.


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