3 Top Tips For Planning A Successful Corporate Event

AWD is one of the UK’s leading corporate event planning companies. We’ve been in the events industry for many years now. As a result, have gained plenty of experience when it comes to planning and executing corporate events. There’s no one size fits all solution for hosting the perfect event. Delivering a successful corporate event takes time, careful planning, and strategic execution. Therefore, it can sound like a daunting task. But, we are firm believers that if the planning and preparation is completed well at the start, your event will be a success.

A well-executed event can have a great impact on your business. Whether you’re networking, launching a new service, celebrating a new milestone, or hosting an annual conference we’ve put together some top tips to get you started on the planning stage.

Related: Welcoming Back Corporate Events Properly With AWD

1. Make Sure You Know What You Would Like To Achieve From Your Event

Whether you’re planning the event in house, or working with corporate event companies in the UK like AWD, the first question you need to ask yourself is “what is the purpose of this event?”. By understanding exactly what the purpose of the event is, you can establish the goal. After that, work backwards by creating a roadmap of how to reach that goal. We’d recommend picking out a couple of key objectives because these will help to shape the decisions you will need to make regarding the event itself.

Some examples of event objectives include:

  • Client relationship building
  • Networking
  • Fundraising
  • Creating brand awareness
  • Introducing a new product or service
  • Celebrating a milestone
  • Lead generation

These objectives will undoubtedly influence at least some of the event itinerary. For example, if you are introducing a new product, you may need to consider how you will measure the success of the event and product. This could be through online/in-person enquiries or measuring the PR coverage.

2. Communication

Now communication may seem like an obvious point to cover, but corporate events must harness the power of internal communication. Communicating the purpose and agenda for your corporate event is pivotal in managing expectations and increasing quality attendance. It’s important that your guests know why they are attending and what to expect. By communicating all of this in an engaging manner, you can generate excitement during the lead up to the event and ensure that your guests are prepared well in advance.

3. The WOW Factor

The events sector is competitive, and businesses have to work hard to deliver something unforgettable. The pandemic meant that events had to adapt quickly, but with restrictions eased and (dare we say it) life on its way back to normal, in-person events are back and bigger than ever. Originality is key, and if budget allows, some impressive production equipment can certainly set the tone for a fantastic event. Investing in the right display and sound equipment can keep the event running smoothly and provide a seamless experience for your attendees.

At AWD, our team can take care of executing the WOW factor for your event. Engaging and unforgettable experiences is our forte, and we want your guests to be truly immersed in your event. Whether it’s the production you need support with, or the entire planning and executing of your corporate event, get in touch with AWD today to get started. Explore our website for more information, or call 0333 355 6947 to speak to a member of our helpful and friendly team.

If you have found this blog helpful, you may wish to read our previous blog on Corporate Hospitality Packages.